Monday, 25 May 2020

Domain Name, Web Hosting, Hosting Learning, Compare Web Hosting, Web Hosting Reviews

There are hundreds and thousands of websites being developed every day. Many brick-and-mortar stores are turning towards the online world for reaching their target audience. Prior to developing a website one needs to register a domain name for creating an identity in the online world.

Have you heard about cybersquatting while registering for your domain name? Or have you mistakenly registered for a trademarked domain from a cybersquatter?

Don’t panic. Here’s what you need to know about cybersquatting in details.

What is Cybersquatting?


Cybersquatting is an extensive term for different cyber offenses related to domain names. It includes use, sale or register a trademarked domain for a bad intent. Basically, it is done to earn profit by cybersquatters.

Most of the domains are sold to the first person that is trying to register the name. This makes it easy for the cybersquatter to register a domain prior to a legitimate company gets the chance to register it.

Companies face two significant issues with cybersquatters. The first is that cybersquatters force the company to repurchase their name. For instance, if a cybersquatter registers the domain “websiteforyou.com” prior to the business “WebsiteForYou”.

After that when the business tries to register its domain, it is unavailable. They contact the cybersquatter to take the registered name back. But the cybersquatter charges the business with an inflated rate for the name. Here, it is possible that the cybersquatter isn’t only trying to make profit, but is also using the trademarked name to slander the trademark holder.

The next major problem that businesses face with cybersquatters is defamation. In this issue, cybersquatters use the trademarked domain name to defame a business online, either in the form of cyber blackmailing or via ill will.

But when the website is checked, the business finds the cybersquatter has already set up the site for replicating the business. Moreover, the cyberquatter has also listed fake products for stealing money or credit card information, displayed openly abusive or false information about the business. The business then thinks that WebsiteForYou is the only option to save its reputation and gets ready to pay the price asked by the cybersquatter.

Suggested Reading: Make sure you check the article on 6 Ways To Prevent Hackers From Touching Your Ecommerce Website

History of Cybersquatting


The “cybersquatting” term was first time used in USA in early 90s. At this time, the businesses didn’t knew the commercial opportunities that were available on the Internet. Some cybersquatters registered the names of popular businesses as domain names and had an intention of selling the names again to them when they realized it. Some of the victims of cybersquatters were Fry’s Electronics, Hertz, Panasonic and Avon. Today, cybersquatters don’t find the opportunities easily as most businesses understand that establishing domain names is the first priority.

Types of Cybersquatting


Basically, cybersquatters can register the domain names that are available without any restriction, even if similar ones are already registered.

You might have heard about ICANN. It is a non-profit organization formed in November 1998. ICANN is referred to as Internet Corporation for Assigned Names and Numbers. It has been assigned the responsibility of managing the ownership of the Domain System.

Your domain name gets registered via a master database, when an application is filed with one of the accredited registrars of ICANN. If the domain name is available and the applicant pays for it, he automatically becomes the owner of the website name.

Remember this rule when you have a business name in mind: Domain name registration is based on first-come, first serve.

ICANN registrars don’t check if the domain name’s applicant is related or associated with the business that owns the trademark.

Thus if “want2host.com” was available, an applicant without any relation with Want2Host would have been able to acquire it.

Since there isn’t any domain name regulation, cybersquatters are finding different schemes to earn profit from holding your trade name hostage:

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1. Typosquatting


This type of cybersquatting involves “URL hijacking”, “a sting site” and “fake URL”. Typosquatters be alert on the mistakes which the Internet users frequently make when typing a URL. For example:

◉ Misspellings – www.exampal.com
◉ Different Phrasing – www.examples.com
◉ Use of other domain variations – www.example.net
◉ Fake website –Appears similar to the authentic website in terms of layout, design and content.

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2. Identity Theft


In this type of cybersquatting, software is used that enables the cybersquatters to track down the domain names that were mistakenly not renewed by the owner. When a domain name is re-registered by the cybersquatter, he can link it with a website that clones the original. When the visitors come on the cybersquatter’s website, they will think that they have landed on the original website.

3. Reverse Cybersquatting


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In this type of cybersquatting, the cybersquatter directly steals your domain name while you are resolving the existing disputes over it. You will be pressurized by the reverse cybersquatter to transfer its legal ownership to another individual or organization that has registered a trademark reflected in the domain name.

4. Name Jacking


In the United States, you can avail a trademark protection for your name if it is different via advertising, associated as a brand or recognized as an entity. For example, the personal name of a famous celebrity.

However, personal names that don’t come under these qualifications can’t opt for trademark protection as people within the same location may have the similar name.

In name jacking, the cybersquatter registers a domain name related to an individual. Generally, celebrities, politicians and other famous people are targeted with this.

How Does A Cybersquatter Earn Profit?


A cybersquatter can monetize these illegal practices in five ways:

1. Domain Parking

The individual can redirect a domain name to a website that includes advertisement so it can generate traffic.

2. Domain Name Ransom

Cybersquatter can spread ransomware using a domain name. For the victim to get an access to the site, he needs to pay the amount of the ransom.

3. Affiliate Marketing

A domain name is redirected to websites that sell products and services to earn commissions.

4. Hit Stealing

In this, a visitor of the cybersquatted domain name is taken to the website of a competitor.

5. Scamming

This includes identity theft and credit card fraud. Visitors landing on a cybersquatted website may be asked to provide confidential information to win prizes in a lottery.

Notable Cybersquatting Cases


Cybersquatting is the most significant issue for brands and celebrities today that needs to be constantly observed for spotting fake accounts and websites being developed. Also, domain names already taken need to be promptly renewed. Check below some of the most infamous cybersquatting cases in the internet history:

eBay

In 2015, eBay – an online auction platform was staggered for registering 1,153 domain names in a bad faith. All the domains included the word “ebay” and three numbers followed by a .net or .com suffix. It is one of the biggest cases that was settled by the World Intellectual Property Organization’s Arbitration and Mediation Centre to date.

Jennifer Lopez

Popular singer, actress and retailer Jennifer Lopez was a victim of a cybersquatting scam in 2009. Sites with names jenniferlopez.org and jenniferlopez.net were developed to rip off money from the star’s fans by overloading them with ads and affiliate links. The star had to follow a lengthy lawsuit to win back both domains, which were returned to the Jennifer Lopez Foundation.

Are You a Victim of Cybersquatting?


When you decide your domain name and want to know if it is cybersquatted or not, just type the domain name in the address bar and then press “enter” to find where it takes you.

Check below the few possible scenarios:

◉ You redirect on a website that displays “Under construction”, “This domain is for sale” or “Can’t find server”. It is clear with this that the owner’s aim is to get profit from selling the domain name.

◉ You land on a properly functioning website packed with advertisements for products and services similar to the ones carried under your trademark. The cybersquatter’s aim is to gain profit using your trade name.

◉ You land on the website that has a same domain name but doesn’t compete with your products or services. This can’t be said as cybersquatting but yes it’s a trademark infringement.

How disappointing it would be to know that you can’t use the domain name you have worked on and were planning to buy it for your online business. But instead don’t get too emotional instead stay calm, relax and examine the situation carefully and think of the other possibilities.

For instance, if your web page displays “Under construction”, there is a possibility that the domain name’s owner is planning to buy it for the website.

Then you can search for the person who owns the domain name. This can be done by using the “WHOis lookup” feature on the whois.net website. Next, contact the registered owner and check if the individual is ready to sell the domain name at the proper price.

In case, the price is affordable, you can purchase the domain name. This would be a cheaper option rather than going for the arbitration or litigation process.

If Yes, What To Do?

If you are a victim of cybersquatting and the domain name owner isn’t interested in negotiating the sale of the domain name to you, you can follow the below options:

1. Apply for arbitration procedures under ICANN
2. File a suit against the domain name owner under the Anticybersquatting Consumer Protection Act or ACPA

What’s the difference between the two?


Arbitration Through ICANN

The Uniform Domain Name Dispute Resolution Policy (UDNDRP) was developed and implemented in 1999 by ICANN. The purpose behind this policy was to resolve the disputes related to domain names.

An arbitration process is assigned by the UDNDRP that can be started by any person or complainant who disputes the below instances to the ICANN:

◉ The domain name is matching or confusingly similar to a trademark to which the individual who has complained has rights to;
◉ The domain owner hasn’t expressed any legal interest in domain name nor has rights;
◉ The disputed domain name that is registered is being used for bad intent.

In case these conditions are successfully proven, the domain name will be assigned to the complainant. Note that no financial remedies are covered under the UDNDRP.

Litigation Through the ACPA

The ACPA allows you to sue an alleged cybersquatter in federal court and get the court order for retrieving the domain name. You might have seen cases where the cybersquatter is asked to pay the monetary damages.

For winning the case against a cybersquatter, you must be able to prove the below things:

◉ There is a bad intent of earning profit from the domain name;
◉ The trademark or business name you registered for, was already unique at the time of domain name registration;
◉ The domain name is certainly identical and confusingly same as your trademark;
◉ Your trademark is qualified for securing under existing federal trademark laws as it is different and you were the first one for using it for business.

But in case the alleged cybersquatter proves that there are legal reasons for registering the domain name without trying to earn profit by selling it back to the complainant, the federal court might allow him to keep the domain.

What is the best option then?

You will be advised by many trademark experts to go through the arbitration process under ICANN as it is faster and inexpensive way without the need of an attorney’s assistance.

Friday, 22 May 2020

Web Hosting Support, Web Hosting, Compare Web Hosting, Web Hosting Reviews

Website creation, web design, scripting, database, eCommerce, search engine optimization, keywords, control panels, FTP, email clients, bandwidth, disk spce, IP addresses, DNS, domain names, etc. These terms and phrases are related to the web hosting industry and can easily be found in many web hosting providers' glossary and knowledge base. All of this can be very overwhelming to a new website owner or something new to web hosting. There seems to be a web hosting solution for almost every problem related to the Internet, but not all of the problems are within the boundaries of web hosting support.

SUPPORT TICKETS


Many people become confused with what their web hosting provider should be able to help. When you visit the support section of most web hosting sites, you will see a menu that lists a variety of categories in which you can file your complaint or inquiry. Many of these categories appear to represent your problem, but that is not always the case.

For example, if you are having a problem editing your website's template or installing a third party plug-in onto your website. You may assume that it is a scripting issue. However, in all actuality, it is not a scripting issue that is directly related to your web hosting account. Your web hosting company may advise you to consult with a web design professional. Many people will see this as a lack of support even though that might be the best solution they can offer. Support ticket categories are perhaps the leading cause of confusion and frustration.

TERMS AND CONDITIONS


A more accurate way to assess the boundaries of your web hosting provider support capabilities is to refer to its Terms of Service. Very often you will be able to find information about what the support staff is able to help you with. A good rule of thumb is - if the problem cannot be solved within your control panel, then the web hosting company probably cannot help you with it.

PHONE SUPPORT


The easiest way to find out whether or not your problem can be solved by your web hosting company is to call them and find out in real time. Instead of waiting for an email response you may find it more time-efficient to speak with a customer service representative on the phone (or a Live Chat). This will eliminate confusion and frustration that results from information "lost in translation" via email.

Wednesday, 20 May 2020

The most common network devices used are routers and switches. But we still hear people talking about hubs, repeaters, and bridges. Do you ever wonder why these former devices are preferred over the latter ones? One reason could be: ‘because they are more efficient and powerful’. But what actually is the reason behind their efficiency? This is when terms like “Collision Domains” and “Broadcast Domains” come into picture.

Before going further, let us recall that a hub is a multiple-port repeater. Similarly, a switch is a multiple-port bridge so that you can understand why repeaters and bridges are not typically used in production networks(because of less number of ports).

Now, narrowing down to Hubs, Switches and Routers, let us discuss them in reference with the blow domains.

1. Collision Domain –


A Collision Domain is a scenario in which when a device sends out a message to the network, all other devices which are included in its collision domain have to pay attention to it, no matter if it was destined for them or not. This causes a problem because, in a situation where two devices send out their messages simultaneously, a collision will occur leading them to wait and re-transmit their respective messages, one at a time. Remember, it happens only in case of a half-duplex mode.

2. Broadcast Domain –


A Broadcast Domain is a scenario in which when a device sends out a broadcast message, all the devices present in its broadcast domain have to pay attention to it. This creates a lot of congestion in the network, commonly called LAN congestion, which affects the bandwidth of the users present in that network.

From this, we can realize that more the number of collision domains and more the number of broadcast domains, the more efficient is the network providing better bandwidth to all its users.

So, which of our network devices break collision domains and which of them break broadcast domains?

◉ HUB –

We start with a hub because we should get rid of it as soon as possible. The reason being, it neither breaks a collision domain nor a broadcast domain,i.e a hub is neither a collision domain separator nor a broadcast domain separator. All the devices connected to a hub is in a single collision and single broadcast domain. Remember, hubs do not segment a network, they just connect network segments.

◉ SWITCH –

Coming to switches, we have an advantage over the hub. Every port on a switch is in a different collision domain, i.e a switch is a collision domain separator. So messages that come from devices connected to different ports never experience a collision. This helps us during designing networks but there is still a problem with switches. They never break broadcast domains, means it is not a broadcast domain separator. All the ports on the switch are in still in a single broadcast domain. If a device sends a broadcast message, it will still cause congestion.

◉ ROUTER –

Last, but not least, we have our savior. A router not only breaks collision domains but also break broadcast domains, means it is both collision as well as broadcast domain separator. A router creates a connection between two networks. A broadcast message from one network will never reach the other one as the router will never let it pass.

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Also, as repeaters and bridges differ from hubs and switches only in terms of the number of ports, a repeater does not break collision and broadcast domains, while a bridge breaks only collision domains.

Monday, 18 May 2020

Having a web hosting service is the need for almost all the business and affordability is something everyone looks for when finding a host for their website. Whether it is a big business or small startup everyone requires a reliable hosting provider who they can afford as well.

These days it is not very difficult to find a cheap web hosting service as there are lots of companies offering hosting solution and due to high competition the prices are quite reasonable. Every other company you see would be offering low prices and discounts but you cannot ascertain how reliable their services would be and if you take the risk then by the time you realize your website may have gone down or you may lose valuable business opportunities.

Considering the following factors would help you find a suitable hosting provider:

◉ Research & Compare

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Although this seems to be a tedious and boring task for many but could matter a lot to your website. All you need to do is compare the prices of the plans which would be suitable for your website and shortlist the providers that fit the bill. Consider the monthly or annual fees, the setup fees if applicable to you and also the support fees. Many providers charge separately for support and this may prove to be more costly in the end.

◉ Features & Resources

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Now apart from the cost you need to look at other essential things like the disk space and bandwidth you would be getting. Usually you would get sufficient bandwidth with a good web host. With this you should ask the provider if they support the applications and scripts which you wish to run on the server. Otherwise you may have to look for another provider that allows the software you want.

◉ Support Channels

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When it comes to affordability often there are compromises in many things. Therefore, you should find out what ways you can contact and get support from the web host when you have any issue at hand. Usually ticket board, emails and phone support are offered 24×7 by most of the providers. Having a quick way to contact support can be handy when you need to resolve an issue urgently.

Friday, 15 May 2020

Web Hosting, Compare Web Hosting, Web Hosting Reviews, Domain Name

We are living in a time where new domain name extensions are on a rise and there is nothing wrong in considering them. Having a .online domain name is a great alternative to the generic domain names. You will be able to register the domain name you thought of if you consider the .online domain name extension. This is an extremely lucrative domain name for the brick and mortar stores who wish to differentiate themselves by offering online purchase and it is suitable for many other businesses as well. The .online domain name works best for all the companies that want to emphasize on their online presence.

What Is A .online Domain Name Extension?


If you wish to have an alluring and interesting domain extension that sets you apart while establishing an online presence, you must opt for the .online domain extension. This is a top-level domain that is not used by many businesses and therefore it can make your website exclusive.

Having a .online domain name is ideal for the small, medium and large businesses as it is versatile and it can be perfectly linked with any business name. You can easily build your business status as a tech-savvy company by using a .online domain. Irrespective of whether your company deals with information technology on a day to day basis or not, you can make use of this domain name extension if most of your business is transacted online. Therefore, the benefit of using a .online domain extension is that it establishes your business brand as a provider of online service and online communication.

Why Should You Opt For A .online Domain Name Extension?


We are living in a time where a powerful online presence is important for every company. People prefer checking out the website of the company for getting more information instead of checking the business name and making a phone call. If you have a .online domain name, it will automatically work in terms of creating trust in the eyes of the potential customers. Along with this, this domain name also creates a professional image of your company.

In times where people mostly have .com, .co.in, .org or .in websites your .online website will be a real difference creator! It will be an attention grabber and a crucial tool for defining your brand identity. We are functioning in a highly competitive and an ever growing online market and it is true that something as small as a domain name extension can make a significant difference. When your clients and potential customers see your .online domain name, they will surely be curious to know more about your company.

If most of your business is done online, then it is a no-brainer that you must opt for a .online domain name extension. Many organizations like universities and software companies use this domain extension for their online portals.

Another reason that you should opt for a .online domain is that it is more resilient and flexible. You can easily use this domain extension for getting more creative with your domain names. Everyone will remember it as a different domain name. You can create a fun website with this domain name extension and you can also differentiate your business from the competition.

Basically, the .online domain extension enhances the scope of the web. While considering a .online domain name, people usually think what they can use it for? But the truth is that it can be used by any type of business or personal website. The term ‘online’ is understood and used internationally; it is the synonymous name for ‘internet’. Therefore, you have a wide world of opportunities open to you with the .online domain name like dating.online, games.online, shop.online etc.

Who Can Use The .online Domain Name?


◉ Organizations
◉ Companies
◉ Bloggers
◉ Individuals
◉ Startups
◉ Online stores

Wednesday, 13 May 2020

Web Hosting, DNS, Host Name, DNS Servers, Compare Web Hosting, Web Hosting Review

What is DNS?


DNS stands for Domain Name System which is a hierarchical naming system created for translating host names to IP addresses. For example want2host.com translates to 208.66.56.34

What is a Host Name?


A Host Name is simply a name identifying a computer on a network or a domain on the Internet.

Below are some examples of host names on the Internet:
www.want2host.com (host name for want2host web server)
www.google.com (host name for Google's web server)
mail.want2host.com (host name for want2host email server)

What is a DNS Server?


A DNS Server is a server computer that provides DNS services. For example, if a request is sent to a DNS Server to translate www.want2host.com, the server returns the IP address of 208.66.56.33. A DNS Server does not require much processing power since it is just a simple database server for translating domain host names to their corresponsing IP addresses.What is DNS Services.

DNS Services is a monthly service for hosting your domain and host names for your domain on a DNS Server. This service will identify and serve IP information about where your Website, email, FTP and other services are hosted.

(DNS service is usually combined with website hosting and email services.)

The cost is usually included with website hosting.

Monday, 11 May 2020

The world, as we speak, is going through a major crisis which isn’t unknown to us. The challenge of facing the Coronavirus a.k.a COVID-19 has hit every occupation worldwide. Businesses have been drastically impacted due to the virus as the economy takes yet another hit. From restaurants being seen in ghost towns to empty aisles and shelves in grocery stores, the world is going through something which one may have never imagined in a lifetime.

The world continues to be at a high alert with Corona virus spreading like a wildfire.

For every economy in the world, public and human safety is the top priority. It is due to this concern businesses all over the world are observing lockdowns, asking employees to work from home. According to the New York Times, it is essential for public to stay in their homes in order to limit the spread of virus across the world.

The behavioral shift in this case we see is how people are avoiding physically going to work, stores, restaurants and all sorts of public spaces. In such a case, for any business to bloom and not be drastically affected by this virus would be to increase their digital marketing game. At the same time, for digital marketers, this is your time to shine and showcase your creativity!

What Should Marketers Do?


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With companies suffering massively with respect to costs, things could pivot for digital marketing. With people less traveling, less use of billboards advertisement and other forms of off-screen display of marketing, brands now need to consider digitally improving their name. The average time any smartphone or laptop user invests on their items has now increased more than ever. If you are thinking about investing in online ads, your digital transformation is on point.

Given the magnitude of the situation, we do not know when this virus could potentially be put to bed for good. For digital marketers, there are some tips they could follow for their individual as well as the growth of their organization during the COVID-19. Remember, using this time to learn a new skill set has its perks. As a digital marketer, you can use this time to improve the digital recognition of your organization and learn some new tricks up that sleeve. Let’s roll out some key points for you.

1. Stay Intouch with Your Customers


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During this situation, people are now glued to their social media accounts more than ever. It is not only because of boredom; people are keeping themselves updated with the toll regarding COVID-19 patients and cases all over the world. During this lockdown, social media is probably the only source of communication people can rely on without being exposed to any potential threat.

Over the last month, the usage of the internet has increased as well. While people are using streaming services such as Netflix during the lockdown, others use it for communication. While you may wonder that your business has taken a hit, it does not mean that people do not remember your business. In fact, if you keep engaging with your target audience, you might make them miss you, which is a good thing. I mean, who doesn’t like being missed by someone they love, right?

At the same time, be sure to be not too pushy. This is the time when people require others to be empathic towards each other and not to capitalize on the situation. Do not be sales-pushy when you are trying to remind people of who you are. Remember some basic business ethics at a time such as this. Show yourself as a brand which stands out there for others during the crucial times.

2. Create an Online Presence


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E-Commerce has become one of the fastest growing industries in the past. Why? Because of online space. With respect to the wonders of how important internet can be for any business, this is also the right time for you to build your online space and audience. People are online now. They are not taking any risks of driving or walking outside.

Over the past weeks and more to follow, the search traffic on online spaces has increased. This could be the time for you to focus towards online shopping as well.

Anything that is present online will be consumed a lot more than it did in the past. For any business, not having an online space would be a huge mistake. You need to learn about search engine optimization, commonly known as SEO and implement those strategies in order to reach the search engine results (SERPs) on Google. This is the right time for your business to be found online. For any business that goes in its shell, you are making a huge mistake. At this point if you do not have any online presence, start by buying a domain for your organization.

For digital marketers, you need to expand your portfolio and learn a thing or two about SEO. Pitch this idea to your superiors, get in touch with your organization’s programmer and start working on this potentially hit idea!

3. Help People During the Crisis – Market it Well on Social Medi


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Everyone loves the good guy, and everyone expects from the good guy to shine during tough times. Be the superhero people are looking to rely on. One of the best forms of marketing during a time such as this would be to create your own goodwill. People never forget the good (as well as the bad) your business does. If you can use this time and the resources you have to help others, do it. Put it out on social media and get the job done.

Distilleries and breweries in New Zealand have changed a few of their production types to make hand sanitizer which went short when the virus first outbroke in the country.

According to the co-founder Brian Watson of Good George Brewery, gin and whiskey has been halted temporarily while they have started the production of hand sanitizers.

Now while marketing may not be the top priority of brands such as these, they still need to make sure that their actions are being illustrated in the right forums so that their consumers see. People remember these actions very well and would very much feel appreciated being associated to such a brand in the future.

However, as mentioned in the first point, make sure you are not too pushy about it. Do not overdo it. Subtly float what we are doing for your people through a decent PR and move on.

4. Improve the SEO of your Website


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In a point earlier, I mentioned that if you do not have an online space, create one by understanding SEO. In this point, let’s talk about if you already have an online presence, how it can be improved through SEO.

With a fact that people are not online more than ever, it means for you to have an improve virtual space and presence. Any business that has an online presence needs to be know the basic SEO principles and implement; otherwise, you will be amazed the lengths your competitors can go to ensure you are left behind.

Search companies such as Google frequently change their algorithms. This requires you to be updated on not just the happenings, but also on how you can implement the changes without your website’s suffering. For e-Commerce, maintaining the shifts and changes in algorithms is as crucial as breathing.

Good content marketers and copywriters are aware of how they need to write the content with respect to SEO guidelines. Similarly, the developers on board need to make sure that the website operates in a user-friendly as well as search-engine friendly manner.

The purpose of implementing SEO seriously is to ensure that when the potential target audience searches for the keywords that are associated with your industry, your website appears on the top results, essentially on the first page and within the top 5 results that appear. Now, keep in mind that you are not the sole provider of the specific keyword. Hundreds and thousands of businesses are competing to appear on the top results. This is essentially why you need to have an improved SEO understanding as compared to others.

Assuming that your competitors might be a little too busy rethinking their strategies during the COVID-19, you need to work on ensuring quality of your business as well as the website.

5. Understand and Start PPC Advertising


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While it varies industry to industry, this is probably the right time for you to start or increase PPC advertising – also known as pay-per-click advertisement. Again, with the influx of people on the internet, it is a great chance for you to have your ads appearing in front of people and hence, they click on it. This can potentially lead to giving you the competitive advantage you are looking for.

This is the great chance for you to save spending money on the digital marketing budge as well. On an average, the costs around PPC has gone down to 6% all over the vertical in the last one week. In the forthcoming weeks, this may decrease even more, depending on how much advertisers are using this medium as a source of advertisement. This is again, an opportunity for your business to save some losses while potentially gaining more than they could have imagined during a time such as this.

6. Keep an Eye on the Marketing Metrics


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With everything going online, you need to make sure that you are keeping a close eye on the marketing data of your business. Take notice of what strategies are getting you the results you are looking for and what strategies are not working in your favor. If the previously implemented marketing tactics are no longer doing the trick, leave them. Or maybe reduce them. Stop the irrelevant types by analyzing the results you are seeing in front of you. This is the sort of screening that needs to be a part of your new everyday marketing philosophy. See the data, examine the trends, make the required changes.

It is now simple for one to see the ROI of the activities they are performing for their digital marketing. You need to make sure you have a marketing goal identified in front of the campaign you are implementing and use the right metrics to measure the results you are getting.

Taking the right steps now is crucial for businesses all over the world. As the economy suffers, businesses are taking drastic decisions to save themselves. One of the best ways to save an organization now is through digital marketing.

While the situation in front of us is unknown, this is the right time for businesses all over the world to capitalize their digital presence. Digital marketers need to follow these tips and implement in their respective organizations. There are high chances that some of you maybe be in a lot of pressure from your organizations in building the right image online. This might be the sort of pressure you have never experienced in the past either. The right way for you is to make sure that you understand these tips and implement them. Educate yourself as much as you can.

In times like this where everyone is glued to their smart devices, take advantage of the situation. Make sure that your consumers do not forget you and make sure you build the presence online. Remember, your consumers are now sitting online, going through your space as well as your competitors’ online spaces. You need to be the one that they stick to. Encourage your masses to stay safe, but at the same time, remind them of your business.

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