Wednesday, 8 April 2020

Multiple Domains, Web Hosting, Web Hosting Guides, Domain Name

Having multiple domains means having more than one website for the same, or a similar, company. Some online businesses think having more than one website (domain name) might seem like a good idea, especially if you have a product or service that appeals to different audiences. A site for each target audience makes it possible to customize the messaging, sales materials, and other marketing strategies that hook a particular potential customer. For example, a website for engineers will use a different approach than one for school teachers, so a cross-over product (e.g., cleaning supplies) might be difficult to pitch on a single site.

Taking a narrow view that only considers search engine optimization (SEO), the short answer is multiple domains can hurt your page ranking. There is no benefit to having several keyword-rich domains pointing to your website. SEO is done on a single domain name and incorporates many things such as site popularity, the amount and type of content on the site, keywords in meta and title fields, and paying for a spot in the search engine database.

However, there are some benefits when taking into account the functionality of the site and how it supports your goals. It’s important to consider the role of your website (or sites) when choosing to use more than one URL. If your website serves a simple purpose, such as a portfolio of work samples, using multiple pages on the same site will likely be adequate. If the business model is a bit complicated, then it’s worth exploring how to leverage several sites. But a few words of caution at the start:

More work – Each site will require unique content, regular updates, and SEO attention, so this will mean more time.

More cost – All of that extra work will cost staff time, tech support, and outside vendors will also require two paychecks. There can be some economies of scale for hosting and other services, but that needs to be weighed against the value added to the goals for the sites.

Organization – More than just scheduling regular maintenance and content updates, you’ll have to make sure your marketing messages are consistent across all platforms, including the websites.

The Pros


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So when does using multiple sites make sense?

A Single Business with Diverse Audiences

Any marketing or sales professional will tell you that one-size does not fit all when it comes to communicating with different people. Each group has its own set of needs and expectations about what products or services will do for them. When a diversity of messages are required, separate sites makes it possible to tailor content as well as approach an individual group.

For example, a company that supports schools with a diversity of resources might have product lines specifically for K-12 teachers, high school teachers, and college professors. Each audience has a distinctly different professional style and educational criteria to meet. A separate site for each group will avoid the need for the visitor to sort through any irrelevant information to find “their” material. This audience-specific approach can also be helpful for cultivating links with other sites, which does help search engine rankings.

Niche Website for Showcasing Specialization

Niche websites can be much more appealing over a large, generic site. Larger sites run the risk of having too much overlap with a competing site, which diminishes the likelihood of adding links. Niche sites – which don’t necessarily have to be small – allow for the kind of specialization that can be helpful to complement the information (or services) of other sites. This can support the development of deep, topic-specific content making your site a valuable (and linkable) resource. From a marketing and sales standpoint, these niche sites can support niche products and services

High Turnover

In some industries, name changes are common. A financial service firm or law firm might change partners – adding a new name or removing the name of a retiree. If an affiliation exists with a parent company, such as a real estate broker with multiple state or regional offices, a rebranding effort might dictate a change. In these and other cases, multiple domain names can be helpful to leverage an established identity or geographic presence.

Multiple Countries, Multiple Languages

If you’re doing business in multiple countries, it might be worth having separate sites for each geographic location. Localizing the colors, images, and content to match the social and cultural norms will make the sites more user-friendly. And matching local preferences and habits can make the URL easier to find.

The Cons


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The issues related to maintain multiple sites are as much practical as they are SEO related.

Ranking – There is zero benefit to having multiple sites. And there could be some negatives, such as garnering bad links to phishing sites, which require significant technical troubleshooting.

Can’t find you – People tend to look up a company by name, so multiple domain names can make it difficult (not to mention confusing) for a prospect or customer to find what they need.

Loss of authority – Longevity is necessary for a domain name; changing it hurts the site’s credibility.

Expenses – The time and money required for building and maintenance (including fixing problems) increase with the number of sites you have to maintain.

Diluted identity – Depending on your brand, splitting off products and services on different sites could undermine the power and market influence of your company.

Merging issues – If you decide later to move to a single website, the migration needs to be done correctly (which means more expense).

A single website can support multiple product lines and services as long as the site is easy to navigate. So it’s important to keep that primary motivation in mind, not the ease or low cost of design maintenance.

Each website owner is going to have a unique combination of goals and priorities. Those, not a fabulous web hosting package, need to guide this kind of domain decision.

Monday, 6 April 2020

In this interface of cPanel, you are allowed to change the system email address. It is the email address on which the system can notify you for important updates. You cannot use your system email address or any email address, which is connected with your domain, so that you do not lose any important update, when the system is down.

To update your contact email, follow these steps −

Step 1 − In cPanel Home, click username on the right corner of your dashboard.

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Step 2 − Click on Contact Information option. You will find Contact Information Interface.

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Step 3 − Enter the email address on which you want the system to contact you for important notifications.

Step 4 − You can enter a second email address on which you can receive the copy of that email sent on your primary email.

Step 5 − You can choose the options of an event on which the system should send you notification in contact preference. It is recommended that you leave every checkbox selected.

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Step 6 − Click the Save button to save your contact preference.

Friday, 3 April 2020

You decide to create a website for your company or service and you are faced with a series of acronyms and complicated terms. CSS, HTML, and other terms may confuse people who are not accustomed to the language involved in creating and maintaining web pages.

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In this scenario, two terms can cause major confusion. Domain and hosting designate two fundamental things for the existence of any page and understanding how it works is the first step towards creating a successful website.

Key Features of a Hosting Server


A hosting server is a kind of “virtual space” in which multimedia content, scripts, CSS files and the HTML code of a web page are stored. They can be provided free of charge or through paid services and differ mainly by their control characteristics and features.

Also Read: Top 10 Web Hosting

A free hosting solution, for example, may include the publication of advertising banners on the web page as a counterpart to the use of the service. The support and as well as the resources are also limited. These limitations, coupled with reduced storage space and limited use of databases and other technologies, are often directed to encourage the use of paid plans.

Already the paid hosting service provides greater control and availability. You can choose a plan that has the features you need for your site, and in most cases, customer support runs 24 hours a day. Paid hosting services also do not serve advertisements on your site.

How to choose a hosting?


During the hiring of a hosting service, several details must be evaluated. It is through this analysis that will define the solutions that best fit the needs of a site, both in terms of resources and control.

The first step is to check the amount of space that will be required for the hosting of the page. There is no way to get a precise value. However, by checking the level of resources, a number of images and other content that will be used, you can get an idea. In any case, prioritize services that are scalable. This way, your company can expand the available space whenever it is necessary.

The definition of the size of the public that is intended to be reached is also indispensable. This allows a better assessment of the size of the monthly traffic that will be contracted, a metric that is used across multiple planes. In this case, the rule is simple: the higher the number of visitors, the greater the traffic.

Control options should not be ignored. A page can be the access key for a lot of private information. In this sense, the contracted company must provide several options for those seeking the maintenance of sensitive data in security. Security protocols define how the business will deal with digital transactions and other sensitive transactions, so choose services that have security as a priority.

The control panel should allow easy access to all resources used by the company. Through it, you can create new accounts, modify permissions, and contract new resources.

If the hosting server is used to access critical resources, the company must also evaluate the uptime of the service. Ideally, it should remain available for more than 99% of hits, so that the number of users affected by a system crash is as small as possible. And if the company needs access records for evaluation and creation of marketing operations, look for solutions that support analytics tools.

Key features of a domain


The domain functions as an address for the sites. It is the “translation” of the server IP on which the page is hosted to an easily memorized written address. Through it, we can access any content via the web.

The structure of a URL varies according to the type of address. Pages with the ending address in .com, for example, are set for business services. Those with the .gov are reserved for government institutions, while the .org  for non-governmental organizations.

A complete address will be in the form http://www.name-of-site.com, where HTTP helps the browser to identify the communication protocol (in this case, the Hypertext Transfer Protocol). The www refers to the fact that the page is available on the World Wide Web, followed by the name of the page. Finally, in the last two divisions, the indicators of the type of domain (commercial, governmental, etc.) and the country are inserted.

It is not always necessary to type all this data to access a page. With the technological developments of recent years, the need to enter “www” before accessing a domain, for example, has been eliminated. In addition, it is not uncommon to find pages without the country flag at the end of the URL.

How to hire a domain?


The hiring of a domain is a relatively simple process. Once the availability of the domain is checked, through hosting companies, you can register the domain by filling out a registration and making payment for registration. After domain registration and payment confirmation, you must configure the DNS values for the domain to work on your site. DNS is responsible for converting your domain to the IP address of the hosting server where the site is stored. DNS values will be made available to you by the hosting service provider.

The renewal of the domain registration is done annually, but it is possible to register a domain for a period longer than 1 year, simply selecting a number of years desired at the time of registration. Upon renewal, if the user misses the deadline, the address will be frozen for a few weeks. When it is frozen, the domain will be disabled, but can still be recovered by the person who registered it, enough for that, if the value of the renewal is paid. If the domain is not renewed, it expires and can be registered by any other interested person.

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Having a hosting and a registered domain, just make the configuration of the DNS so that the two services “speak” and your site happens to work with the domain that you chose.

How do domain and hosting fit into the creation of a web page?


There is no way to create and publish a web page without the existence of a hosting server and the registration of a domain. Both articulate, together, so people can access content on the web. If the hosting server were a home, the domain would be its address, allowing anyone to find it on the internet.

Because they are two basic parts of any page, the company must carefully define the services used to register the domain and store the web page. That way, it will avoid inconvenience and ensure the reliability of your site. In addition, the domain should be easy to remember so that people can always return to your site.

Wednesday, 1 April 2020

File Transfer Protocol (FTP) allows you to manage your files with third party applications like FileZilla, CoreFTP, etc. Using a FTP file manager to upload files is a great practice when the number of files or size of the files is large. FTP accounts configures users who can upload, download or modify your files through FTP. Each FTP user has his own username and home directory, only that certain directory the user will have access to.

To create an FTP account, please follow these steps −

Step 1 − Open FTP accounts feature by clicking FTP accounts found under Files Section.

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Once FTP accounts feature is opened, you will see the following screen.

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Step 2 − Enter Log in name for your new user, it will be the user’s username, also provide a strong password for this user.

Step 3 − Enter Directory for your new user, you may also leave it with pre-filled directory name according to your user.

Step 4 − Provide FTP storage quota, you may provide unlimited quota or use some value in Megabytes.

Step 5 − Click on Create FTP Account and Your FTP account will be created.

Configure FTP Client


To configure your FTP client, you can download any pre-built configuration file by clicking Configure FTP Account.

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You can download FTP Configuration files for FileZilla or CoreFTP, which are windows software or Cyberduck for Mac.

Special FTP Accounts


These FTP accounts are pre-built with hosting account and cannot be deleted, these are used for administrative purposes.

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One of the Special FTP account is your Administrative FTP account, whose username will be same as your accounts username. This FTP account’s home directory is your cPanel accounts root directory. You can access all the files of your account with this FTP account. Its password will be the same as your cPanel account password.

Monday, 30 March 2020

Every Website sits on a computer known as a Web server. This server is always connected to the internet. Every Web server that is connected to the Internet is given a unique address made up of a series of four numbers between 0 and 255 separated by periods. For example, 68.178.157.132 or 68.122.35.127.

Web - Server Types

When you register a web address, also known as a domain name, such as want2host.com you have to specify the IP address of the Web server that will host the site. You can load up with Dedicated Servers that can support your web-based operations.

There are four leading web servers − Apache, IIS, lighttpd and Jagsaw. Now we will see these servers in bit more detail.

Apart from these Web Servers, there are other Web Servers also available in the market but they are very expensive. Major ones are Netscape's iPlanet, Bea's Web Logic and IBM's WebSphere.

Web - Server Types

Apache HTTP Server


This is the most popular web server in the world developed by the Apache Software Foundation. Apache web server is an open source software and can be installed on almost all operating systems including Linux, Unix, Windows, FreeBSD, Mac OS X and more. About 60% of the web server machines run the Apache Web Server.

You can have Apache with tomcat module to have JSP and J2EE related support.

You can have detailed information about this server at Apache HTTP Server

Web - Server Types

Internet Information Services


The Internet Information Server (IIS) is a high performance Web Server from Microsoft. This web server runs on Windows NT/2000 and 2003 platforms ( and may be on upcoming new Windows version also). IIS comes bundled with Windows NT/2000 and 2003; Because IIS is tightly integrated with the operating system so it is relatively easy to administer it.

You can have detailed information about this server at Miscrosoft IIS

Web - Server Types

lighttpd


The lighttpd, pronounced lighty is also a free web server that is distributed with the FreeBSD operating system. This open source web server is fast, secure and consumes much less CPU power. Lighttpd can also run on Windows, Mac OS X, Linux and Solaris operating systems.

You can have detailed information about this server at lighttpd

Web - Server Types

Sun Java System Web Server


This web server from Sun Microsystems is suited for medium and large websites. Though the server is free it is not open source. It however, runs on Windows, Linux and Unix platforms. The Sun Java System web server supports various languages, scripts and technologies required for Web 2.0 such as JSP, Java Servlets, PHP, Perl, Python, Ruby on Rails, ASP and Coldfusion etc.

You can have detailed information about this server at Sun Java System Web Server

Web - Server Types

Jigsaw Server


Jigsaw (W3C's Server) comes from the World Wide Web Consortium. It is open source and free and can run on various platforms like Linux, Unix, Windows, Mac OS X Free BSD etc. Jigsaw has been written in Java and can run CGI scripts and PHP programs.

You can have detailed information about this server at Jigsaw Server

Saturday, 28 March 2020

Cloud Hosting, Web Hosting, Hosting Guides, Hosting Review, Compare Web Hosting

Cloud hosting has been on the rise since its inception. The improvement to your website performance and business efficiency that comes with Cloud hosting is almost tangible.

Cloud hosting provides hosting through a network of virtual servers that are interconnected and scattered throughout the world. This makes it possible for users to access their website from any location without any trouble.

Let’s begin!

Scalability / Flexibility


As a business owner you are always looking to grow your business but often that growth in unpredictable. Your marketing campaign might prove to be more successful than you predicted it to be and that doubled or even tripled the traffic on your website. In these circumstances, there is always a chance of your website crashing leaving your potential customers locked out.

Cloud hosting provides scalability that makes sure that your web server is scaled to handle the sudden spike in traffic. Also, the web server down scales so that you are not over paying for the server capacity you are not using.  

No Technical Skills Required


As a business owner you are looking to cut costs on your operation wherever possible. Hiring a developer or an IT expert to launch and maintain your server can be costly. Also, there is a very slim chance that you yourself are equipped with all the knowledge and skills that are required to manage a web server.

Remote Access


Your employees might have shown the desire to work from a different location and not stay confined to the walls of an office. Or, you might want to hire a manager who is located in a different country. This is only possible if you have remote access to your website.

Since cloud hosting is a network of virtual servers, you have the ability to access your website and web server, from anywhere around the world. All you need is an internet connection and you are in. Some hosting providers even provide application so that you are not bound by the type of device.

Reliability


A server downtime can lead to many problems. Internally you may see a wastage of man hours as the entire workflow would come to a halt. Your employees might sit idle in your office or go home leaving unfinished work. Externally, you might lose a lot of customers as they wont be able to access your website.

Cloud hosting’s biggest selling point is its amazing uptime. Reliability is the very fabric of Cloud hosting’s business model. Incase of downtimes or outages, cloud hosting providers have backups that take control in a matter of seconds. Your customers won’t even realize there was a down time.

Security


As a business owner, the last thing you want is your data getting in the wrong hands. A lot of internal data might be stored in your files that are too sensitive and confidential to be accessed by outsiders. If you own an online store, you require personal information everytime a customers makes a purchase. Things might go south if such data is leaked. You will lose your customers’ trust and spoil your brand image in the industry.

Security is something all cloud hosting providers are proud of. Whether you run a blog, a business website or an online store, you will get rock solid security on your cloud web server. Hosting providers like Cloudways offer tightly controlled firewalls on application level to make sure all attacks and data leaks are blocked.

Data Backups


Starting and managing a business is tough. Your days are filled with meetings, replying to emails, phone calls and looking after your employees. In this packed schedule, you might not the time to look after your website and maybe create timely backups.

Cloud hosting offers automated backups that creates backups after certain intervals as per user configurations. This relieves you from the hassle of taking out time from your busy schedule and creating backups yourself. Also, some cloud hosting providers offer one click restoration of your backup. So incase of a disaster and a data loss, it will take you no more than a minute to restore your entire data on just one click.

Cost


Reducing cost to increase profits is a proven profit maximising strategy. Rather than cutting costs on your product and lowering its quality, why not reduce cost on something like web hosting?

As mentioned earlier in the article, the auto scaling feature down scales your web server when the usage is low. This lets you pay for only the capacity you are using and not the entire server resulting in lower cost.

Cloud also saves you the the cost of purchasing and maintaining an infrastructure. The virtual servers are installed and maintained by highly professional and technical staff saving you the time and cost of hiring a developer.

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Final Words


Choosing a better cloud hosting provider for your business is the most important and crucial decision that you will have to make. Cloud hosting ensures that you are relieved of the burden of looking after your web server. As a business owner, you want to focus completely on your core operations and cloud hosting allows you to do that.

Friday, 27 March 2020

Prerequisite – Domain Name Server


Mapping a domain name to an IP Address is known as Name-Address Resolution. The Domain Name Server (DNS) Resolver performs this operation by consulting name servers.

In order to find a particular DNS the requesting host place it’s query to the Local DNS Server with a mapping request. If it has the information, the resolver is satisfied else the resolver is referred to other servers or other servers are asked to provide the information. After the resolver, gets the response, it checks whether the response is correct or not. If the response is correct, the response is passed to the process that requested it, else the name query fails.

A resolution can be of two types – iterative and recursive.

1. Recursive Resolution


Here, client requires the Local Server to give either the requested mapping or an error message. A DNS Query is generated by the application program to the resolver to fetch the destination IP Address. The Query is then forward to the local DNS Server. If it knows the IP Address, it sends a response to the resolver. Assuming, it does not know the IP Address, it sends the query to the root name server.

The root name server contains information of about at least one server of Top Level Domain. The query is then sent to the respective Top-Level Domain server. If it contains the mapping, the response is sent back to the root server and then to host’s local server. If it doesn’t contain the mapping, it should contain the IP Address of destination’s local DNS Server. The local DNS server knows the destination host’s IP Address. The information is then sent back to the top-level domain server, then to the root server and then to the host’s Local DNS Server and finally to the host.

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2. Iterative Resolution


The main difference between iterative and recursive resolution is that, here each server that does not know the mapping sends the IP Address of the next server to the one requested it. Here, client allows the server to return the best answer it can give as a match or as a referral. A DNS Query is generated by the application program to the resolver to fetch the destination IP Address. The Query is then forward to the local DNS Server. Assuming, it does not know the IP Address, it sends the query to the root name server.

The root name server returns the IP Address of the Top-Level Domain Server to the Local Server. The Top-Level Domain server is contacted by Local Server and it returns either the IP of the destination host or its local DNS Server. If it returns the server’s address, then by contacting the destination’s Local DNS Server, we get the IP Address of the destination host. The response/mapping is then passed from host’s local DNS server to the resolver and then finally to the host.

Caching Mechanism


In both iterative and recursive resolution, after a server asks a mapping request from another server, it receives the response and it stores this information in the Cache memory before sending it to the client. This is done to lower the search time it takes for a server to check the IP Address in its Database. So, from the next time, if a request comes to the server, it first checks its cache memory and tries to resolve the request. The response is marked as Unauthoritative to inform the client that the response is from Cache. The only way caching can be problematic is when server caches the mapping for a long time and the mapping gets outdated. However, there are techniques to resolve this like using TTL.

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