Friday, 25 October 2019

You should be thankful to the Internet as it has made possible for your business to run both locally and internationally. The world is getting closer via the Internet and so, your products and services can be easily tapped into different kinds of markets and audiences. But to make this happen, you need to have a central home – maybe like the online headquarters. What is the solution? It is just an inclusive and professional website. The only way your audience can find you online is your domain name. It’s a part of your online ‘real estate’.

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A good domain name can be a key part of your business success. But how much should you pay for the domain name? How much time should you spend to find one? What are your options? Don’t think too much. We have all the answers to your queries.

What is the Cost of a Domain Name?


The price of a domain name is never fixed and is based on different factors:

• The domain extension you select (i.e., .com vs. .store).

• The registrar from where you purchase the domain name (i.e., a reputable registrar, an aftermarket service, a private seller, etc.).

• The time for which you are buying or add-ons you are selecting (i.e., registering for multiple years, electing to include domain privacy, etc.).

Basically speaking, a domain name cost can range from $2 to $20 per year, based on specials or discounts. New domain extensions, such as .app or .dev might cost you high (or above it), as they’ve only recently been introduced in the market.

The highly expensive domain names will be those available on auction houses via aftermarket services or private sellers. You won’t find specific prices for domain names in these avenues. When it comes to buying and selling domains, the prices vary widely.

Ideas to Select a Domain Name


While selecting a domain name, you should consider the below things:

Integrate Keywords


What is your business niche? Do you sell clothes online or do you make handmade jewelry? Or you might be selling services instead of goods – that’s fine too. You can try something such as:

• RossButtonShop.com
• FancyShirts.shop
• UniqueWeb.design

May you do anything, research keywords by using a tool like Google Keyword Planner and check what your target audience is searching for. Then, if possible, include one of the keywords into your domain name.

Don’t Use Hyphens or Odd Spellings


How many times you make use of punctuation while searching for something online? As per me it’s quite rare. The last thing you need is the domain name that your visitors don’t find difficult to type or remember. If you use something similar to the-best-clothes-for-your-baby.com – though it may be compelling – won’t help you.

Don’t use domains with hyphenations or odd spellings as they make it hard for people to search you.

Also, ensure that you don’t use uncommon spellings or numbers. It might confuse you. For example is it a 4 or a four? Is it 2, to, two or too? I hope you got it. In case anyone shares your domain via word-of-mouth, your domain name won’t be conveyed properly via the conversation.

Make it Memorable


You will find nearly 1.7 billion websites live on the internet currently. How will your website stand out from this crowd?

If you are a start-up, you’ll need a domain name that’s outstanding. Use a domain name that speaks about your brand or the services and products you offer. Make sure it can be spelled easily, and also, follow your ideas by friends and family.

Do I Need More than One Domain?


In short, yes. In case you plan to launch one website then too you will need more than one domain. The reason behind this is to protect your brand.

If you own multiple variations of your domain name accounts, it might lead to accidental misspellings and invading competitors.

We have already mentioned the odd spelling examples above. Though you decide to opt for an easier version of your name but the exact domain might still get misunderstood. If you overcome common errors, it is possible to cover your complete base and still point each domain name to the primary site. Now, people that want to search you will actually visit your site, regardless of wrong typos.

Also, if you own multiple domain names, it will help to secure your business sneaking competitors. In case, you own the site BestCakes.com and are popular for your mother’s blueberry cup cakes recipe, you might find that your competitors are eager to create an obstacle with BestBlueberryCakes.com. So, when someone will search for your recipes on internet they will probably end up landing on your competitor’s site.

If it’s within your budget, you should purchase domain names relevant to your brand (even if they’re not immediately recognized as your business’s name) to keep competitors away from your traffic.

Ensure That You Question in a Right Way


Rather than asking yourself, “what is the cost of a domain name,” you should ask, “what would happen if my business didn’t have a domain that matches my brand?”

It isn’t always easy to find an available domain name that matches with your company. But the price spent for immediate recognition, traffic and sales is higher than the price of a domain. If you’ve found an extension that fits for your brand or you’re looking for a broker, don’t wait to register your domain.

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