Friday 22 February 2019

Most companies nowadays will have a website which they will use to tell the world about themselves and their services or products. A website will be found in the internet using a domain name, but before a company can use it, it has to undergo a domain name registration. So what is the process of getting a company’s domain name registered and why is it necessary?

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Domain name registration process starts with getting the name the company will want to use to identify them on the internet. Usually the actual company name will suffice, but some companies could use the notorious name of one of their products for easy identification on the internet. The domain name should also have a suitable extension, for example, .com, .biz, .org, .net that allows people to know what type of business the company or organisation is in. Having chosen a suitable name, it is reasonable to check whether it has already been registered. This is because domain names are registered on a first come first served basis and the lease can be up to 10 years, depending on the amount paid to register. After the lease period paid for is over, the name is free to be registered by another user. Domain name registrars, such as GoDaddy, register domain names for a fee payable per year to keep it secured. Such registrars work with the Internet Corporation for Assigned Names and Numbers or ICANN, a non profit organisation that manages domain name registration. To find registrars and compare their services, Wikipedia has a list available on their site for perusal.

There are several advantages of domain name registration. It is necessary for companies and organisations to register their domain names because it gives their brand presence on the internet and it is easy to refer people to it when carrying out campaigns for products or services to get more information online. Registering a company domain name also secures it from the use by others who would want to use the company’s popularity to drive traffic to their site. Companies should register a domain name with all the extensions available for their purposes to avoid domain name squatters or people who will register a domain name to use it for ulterior motives when the real owners of the popular name want to register it. A website gives companies credible status. Particularly today, where most businesses are run over the internet, it is vital to have some information about your company on a registered website with a domain name that is registered and not hosted by a freebie. It creates a professional image and generates confidence in people about the company.


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